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Sawant, Madhuri
- Benchmarking Representation of Marketing Mix of the Selected Destination Websites of State DMO's of India
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Top destination websites of Indian state DMOs were benchmarked by using content analysis method. For that the comprehensive list of total 105 contents, representing ‘must-have contents of the destination websites’, was developed. Factor loading technique of Benchmarking was applied to finalize the top 5 DMOs which led to the selection of destination websites of Kerala, Rajasthan, Maharashtra, Uttar Pradesh and Gujarat states.
The result of benchmarking exposed that sample websites have similar practices but different in design hence the benchmarking analysis was not able to identify general best website in all aspects. The highest score is achieved by Kerala, and then Uttar Pradesh followed by Gujarat and Maharashtra and the least score was achieved by destination website of Rajasthan state. Further, the areas such as interactivity, website customization, mobile techniques, accessibility, online booking facilities, use of UGC, online chat/24*7 interactive services were commonly neglected. Study revelations were presented in the form of spider chart and prolific suggestions for the improvement of the website design were given along with future scope of research.
Authors
Affiliations
1 Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University, Aurangabad (MS), IN
1 Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University, Aurangabad (MS), IN
Source
International Journal of Tourism and Travel, Vol 10, No 1 (2017), Pagination: 25-38Abstract
With increasing role of Destination websites as an information gateway for potential tourists, researchers are highlighting the importance of website evaluation. In the context of Indian tourism industry, though the area of tourism is well researched, no visible literature is found in the field of e-tourism initiatives of DMOs. Therefore, the present research evaluates the destination websites of state DMOs of India and successfully fills the research gap.Top destination websites of Indian state DMOs were benchmarked by using content analysis method. For that the comprehensive list of total 105 contents, representing ‘must-have contents of the destination websites’, was developed. Factor loading technique of Benchmarking was applied to finalize the top 5 DMOs which led to the selection of destination websites of Kerala, Rajasthan, Maharashtra, Uttar Pradesh and Gujarat states.
The result of benchmarking exposed that sample websites have similar practices but different in design hence the benchmarking analysis was not able to identify general best website in all aspects. The highest score is achieved by Kerala, and then Uttar Pradesh followed by Gujarat and Maharashtra and the least score was achieved by destination website of Rajasthan state. Further, the areas such as interactivity, website customization, mobile techniques, accessibility, online booking facilities, use of UGC, online chat/24*7 interactive services were commonly neglected. Study revelations were presented in the form of spider chart and prolific suggestions for the improvement of the website design were given along with future scope of research.
Keywords
Website Evaluation, Benchmarking, Content Analysis, Indian Tourism, DMOs.
References
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- Online Corporate Social Responsibility Reportings of Leading Hotel Groups in India:A Qualitative Content Analysis
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Authors
Affiliations
1 Department of Tourism Administration Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
2 Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
1 Department of Tourism Administration Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
2 Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
Source
International Journal of Tourism and Travel, Vol 11, No 1&2 (2018), Pagination: 8-17Abstract
The aim of this research was to study the online CSR reporting of selected hotel groups in India for investigating the most commonly performed CSR initiatives. For this study four Hotel Groups were selected after the online review of their corporate websites and also availability of online CSR reporting material. Qualitative Content Analysis was performed with help of Qualitative Data Analysis (QDA) miner software. Survey revelations of this research showed that the important areas of CSR initiatives of four selected hotel groups in India were Energy Management, Waste Management, Water Management, Sustainable Development, Diversity and Inclusion, Community Welfare, Environmental Awareness Education etc. The findings suggest that the hotel groups in India are more focusing on the environmental aspects and not focusing on the important areas such as conservation of Cultural and Natural heritage, Cleanliness Campaigns and Skill Development which would help to boost the sustainable tourism development in India.Keywords
Online CSR Reporting, Qualitative Content Analysis, Sustainable Tourism.References
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- Internet Tourism Marketing Strategies of Leading Indian States:A Content Analysis
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Authors
Affiliations
1 UGC NET – SRF, Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
2 Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
1 UGC NET – SRF, Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
2 Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
Source
International Journal of Tourism and Travel, Vol 11, No 1&2 (2018), Pagination: 26-35Abstract
Internet marketing is an indisputable element of destination marketing plan and DMOs are extensively engaging on with Internet. In this study, tourism policies of six important tourism states of India, namely Kerala, Rajasthan, Uttar Pradesh, Maharashtra, Karnataka and Gujarat have been studied using content analysis. The findings revealed that policies are mainly focused on application of various digital media, technologies for information distribution and destination marketing and mobile apps. But, the area of budget & Human resource required for internet marketing and role of internet in market research are commonly overlooked. Comparative analysis on dichotomous scale observed that the state tourism policy of Uttar Pradesh has discussed strategies thoroughly which helps in policy implementation and assessment while tourism policy of Kerala needs urgent revision.Keywords
Indian State Tourism Policies, Internet Marketing, Content Analysis, Comparative Analysis.References
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- Qi, S., Law, R., & Buhalis, D. (2008). Usability of Chinese destination management organization websites. Journal of Travel & Tourism Marketing, 25(2), 182–198. Retrieved from http://doi.org/10.1080/10548400802402933
- Satghare, H., Sawant, M., & Ragde, R. (2017). A study of the representation of marketing mix on the official destination website of India. Journal of Economics and Management Science, 3(1), 78–87.
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- Risk Perception of International Tourists at World Heritage Sites:A Case Study of Ajanta Caves, Maharashtra
Abstract Views :216 |
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Authors
Affiliations
1 Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
1 Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
Source
International Journal of Tourism and Travel, Vol 11, No 1&2 (2018), Pagination: 54-59Abstract
This study was conducted to examine the impact of crises and resultant risk perception of tourist on their travel intentions at the world heritage site of Ajanta in Maharashtra by using quantitative method. A taxonomy of underlying factors of risk perception such as travel risk, destination risk and safety concerns along with the risk types such as financial, health, physical, crime, terrorism, social, psychological and natural disasters risks are studied in detail. Factor analysis was used to measure internal risk perception. The effect of information sources such as mass media, advertising etc. in respect to external risk perception are studied in detail. This study would be helpful to decrease risk perception of tourist by developing different strategies which could be adopted by the various stakeholders of tourism industry, in and around Ajanta caves for sustainable tourism development.Keywords
Risk Perceived, Safety, Crime, Ajanta.References
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- Statistics of Maharashtra Tourist Arrival Data. (2012 to 2016). Ministry of Tourism, Archaeological Survey of India.
- Brochure-Content Analysis for Destination Image:A Case Study of Khultabad, Maharashtra
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Authors
Affiliations
1 UGC RGNF-SRF, Department of Tourism Administration, Dr, Babasaheb Ambedkar, Marathwada University, Aurangabad, Maharashtra, IN
2 Assistant Professor and Coordinator (Research & Consultancy Cell), Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN
1 UGC RGNF-SRF, Department of Tourism Administration, Dr, Babasaheb Ambedkar, Marathwada University, Aurangabad, Maharashtra, IN
2 Assistant Professor and Coordinator (Research & Consultancy Cell), Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, IN